SceneInBloom
2026 | Product Lead + Builder
SceneInBloom started from a personal obsession: flowers in film, lifestyle curation, and a curiosity about what's possible when humans and AI collaborate. I own the platform end to end. Vision, roadmap, editorial strategy, system architecture, and governance. I selected and orchestrated multiple AI systems for vision analysis, content generation, voice cloning, and visual rendering. The interesting problem isn't content generation. It's designing when AI should act, when it should ask, and how it earns the right to shift that boundary over time. Trust graduation, learning feedback loops, and self-healing workflows all came from that question.
Samsara
2024 - 2025 | Platform UX Lead
At Samsara I designed unified Employee and Asset Profiles, a 360-degree view of performance and telematics data previously scattered across the platform. Most enterprise accounts depended on a single power user, and teams used external BI tools for basic analysis. Both created renewal risk. I built portable "Build once, use everywhere" BI modules that worked across all surfaces. The Profile launch centralized data for end users overcoming a top usage complaint and the centralized data modules gave product teams reusable multi-surface components they didn't have before.
Indeed
2022 – 2024 | Platform UX Lead
At Indeed I defined the intent-routing architecture behind their vision to become a collaborative hiring platform. Every entry point funneled to "Post a Job" regardless of what the employer needed. The modules for account setup were split across teams and routing intent had no owner. Product teams built their own workaround funnels. I established the centralized framework, presented the architectural vision to senior leadership, and led the cross-functional alliance that unified it. Pilot: 5x conversion, 4x enterprise utilization.
2015 - 2021 | Marketplace UX Lead
I led the vision for a Google-wide OKR to connect merchants to their Business Profiles on Search and Maps. Previous approaches through Gmail and Search failed due to intent mismatch. I identified UGC surfaces where merchants were already managing their presence organically, providing the high-intent signals that made ML predictions work. Active merchants grew from 200K to 14M in six months, and the 70% dormancy rate dropped because these users arrived already engaged.
2015 - 2021 | Platform UX Lead
If you've signed into a Google Account, recovered a password, or set up a new device, you've used my work. I reconciled five fragmented authentication systems into a unified framework that still serves billions of users today. I led this vision across two years, building alignment at Director+ level across globally distributed teams. The result is a durable framework that secured user data, strengthened user trust, increased development velocity, and kept users signed in, enabling the personalization that drives user engagement and revenue.